Partnering with Industry Leaders to Power Member Success

Unlock Savings and Scale with the Power of Collective Buying

BECOME A VENDOR PARTNER

Accelerate Growth with GAA’s Vendor Network

Connect directly with decision-makers at over 200 mid-sized and large printing and packaging companies. Our vendor partners don’t just sell — they build lasting loyalty, gain competitive market insights, and secure long-term growth opportunities. Vendor categories include:

    • Paper & Substrates
    • Press Equipment
    • Technology Solutions
    • Shipping & Logistics
    • Packaging Supplies
    • Business Services (Insurance, Financing, etc.)

Our Trusted Vendor Partners

Top 6 Reasons Leading Vendors Partner with GAA

Graphic Arts Alliance is the industry’s largest member-owned and operated purchasing group. GAA is for commercial printing and packaging companies between $3MM and $150MM in annual revenue. Vendors at this level enjoy a wide array of benefits including:

Expand Market Share

Gain direct access to over 200 mid-sized and large independent commercial printers and packaging companies — a high-value, hard-to-penetrate market segment without the typical channel noise.

Increase Loyalty and Retention

GAA members prioritize trusted vendor relationships and long-term partnerships. Positioning as a GAA-approved vendor strengthens your foothold, builds loyalty, and reduces churn over time.

Gain Strategic Customer Insights

Receive exclusive quarterly reports and vendor newsletters featuring aggregated purchasing trends, member feedback, and strategic insights — helping you better understand and anticipate the needs of this critical customer segment.

Boost Exposure to Decision Makers

Elevate your brand directly in front of the owners, presidents, and senior executives at mid-sized and large printing and packaging companies — the real decision-makers controlling procurement.

Stand Out with Educational Content

Partner with GAA on educational initiatives, webinars, and content programs that position your brand as an industry authority and value-added partner — not just another vendor.

Reduce Customer Churn

By embedding your brand into the GAA ecosystem, you strengthen relationships and create a stickier customer experience, dramatically reducing the risk of competitors pulling your accounts away.

Here’s what some of our Vendors are saying about working with GAA:

Raymond Rafalowski, National Accounts Manager

Fujifilm
“Fujifilm aims to add value to members’ participation in the Graphic Arts Alliance program. The GAA members collectively purchase a large amount of graphic arts consumables and equipment, equating to a significant level of “buying power”.

Our National Account program with GAA is in addition to programs we’ve established on the local level, which are based on total volume potential from that customer. The members I’ve spoken with feel their membership in GAA offers them benefits that they may not have been able to negotiate on their own.

Those benefits are not only pricing and rebates but also access to information regarding current technology and future trends in our industry that they need to remain competitive in today’s challenging marketplace.”

Jay Friedman, Vice President National Accounts, Printers’ Service

Prisco
“As Vice President National Accounts for Printers’ Service (Prisco), I have had the pleasure of working with the members of Graphic Arts Alliance (GAA) for nearly nine years. Prisco welcomed the opportunity to become GAA’s preferred supplier of pressroom consumables because of our long-standing commitment to the offset printing industry.

In addition, we recognized the void that GAA could fill in assisting printers in gaining a stronger position with vendors in this industry. Effective buying along with access to key programs are items that GAA and I jointly work on throughout each year.

Our joint commitment to improving the productivity and profitability of members has paid dividends for both members and for Prisco. The past few years have been difficult ones in the printing industry, and our growth with members is indicative of how well these programs have worked.”

Christian M. Nardone, National Accounts Manager,

Sappi Fine Paper North America
“Sappi Fine Paper North America has been a supplier to GAA since 2008. We aligned with GAA as part of our efforts to reach the graphic design community during our product launch for Flo sheets. This product launch was one of the most successful in our company history and our alignment with GAA played a role in our success.

GAA has been a joy to work with and they are well organized. We have had great success with GAA and the members. We are happy to have aligned with GAA and look forward to many years of continued growth.”

John Houser, Eastern Regional District Manager

Sun Chemical
“I have been involved with the GAA for over 9 years. Sun Chemical became a vendor participant of a growing printer association so we could grow sales as the GAA grew in membership. We have seen sales growth year over year even though the economy has been difficult. GAA is an excellent partner.”

Frequently Asked Questions

Joining GAA offers a host of benefits for businesses, including increased sales to mid-sized printers. Additionally, becoming a member can lead to increased customer loyalty, resulting in decreased churn. Another advantage is the potential for increased market share within your segment. These benefits can provide a significant boost to a company’s growth and success.

We want our vendors to succeed in our group! This will include quarterly reporting, an open line of communication, and working with our management company to ensure our vendors have a beneficial relationship with our members.

We want to create long-term partnerships. Once a contract is established, we want to renew contracts rather than going out to the marketplace again.

You can pick what you would like to present to our members. It is a 30–40-minute webinar, with time left for questions. Although we want you to promote yourselves, we want to make sure it is insightful to all our members. Educate our members on industry trends, the latest technology, and more.

All group information is open to the members. This includes contracts, rebate amount or percentage, national pricing, and compensation for the management company (The Braceland Group).

The management company calculates and distributes the rebates, brings new members into the group, manages all contract negotiations, and works closely with members to ensure success in the group. Wendy Romig holds the role of Managing Director of GAA.

Become a GAA Vendor Partner

To learn more about the benefits vendors can experience, please call Wendy Romig at (215) 710-0699 x108 or use our contact page link below.

Request Vendor Info